4CREATIVE
4creative is channel 4’s
in-house creative design agency. They consist of 40 people who write and
produce “risky”, innovative and culturally potent work across all of channel 4
brand and services.
My favourite of the 4creative project was
for Hunted. The main reason is my love of typography and the mixture of
manipulation. I also love the use of yellow to grab the eye. It’s a very clever
project, simple yet really effective and somewhat hard hitting in a sense of
adding edge to the series.
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